Written for people who desire a marketing overview, and for those who may want a "refresher", MARKETINGBASIX is an easy-to-read manual that highlights fundamental principles, as well as strategic and tactical components of the process.
MARKETINGBASIX explores topics relevant to any offering, including:
- The Marketing Plan
- The Unique Selling Proposition (“USP”)
- Advertising
- Public Relations ("PR")
- Networking
- And much more...
Complete with references, online resources, Work Sheets and Idea Sheets, MARKETINGBASIX is a user-friendly guide to the elements which combine to help transform consumers into customers!
Only $19.95 U.S./$29.95 CAN, plus shipping & handling. Texas residents add $1.65 sales tax.
 *U.S. Postal delivery; online orders only. |