Here's what you will find inside MARKETINGBASIX:
- What is “Marketing”?
- Where to Begin
- Strategy – Bulls-Eye:
The Marketing Plan
Forecasting
Researching the Market
Marketing to the Target(s)
- Tactics – Arrows:
The Unique Selling Proposition (“USP”)
The Marketing Message
Positioning
Competition
- Advertising
Tone
Outside or In-House Production?
Mix and Duration
Billboards
Broadcast (Cable, Radio, TV)
Brochures, Fliers, Rack Cards
Business Cards, Presentation Folders, and Stationery
Coupons and Special Offers
Direct Marketing
Paid Programming
Internet
Print
Signs
Specialty Advertising
- Public Relations
Chambers of Commerce
Community Relations
Networking
- Online Resources
- Bibliography and Reference
- Idea Sheets
- Worksheets