Here's what you will find inside MARKETINGBASIX:

What is “Marketing”?
Where to Begin
Strategy – Bulls-Eye:
    The Marketing Plan
    Forecasting
    Researching the Market
    Marketing to the Target(s)

Tactics – Arrows:
       The Unique Selling Proposition (“USP”)
       The Marketing Message
       Positioning
       Competition
Advertising
       Tone
       Outside or In-House Production?
       Mix and Duration
       Billboards
       Broadcast (Cable, Radio, TV)
       Brochures, Fliers, Rack Cards
       Business Cards, Presentation Folders, and Stationery
       Coupons and Special Offers
       Direct Marketing
       Paid Programming
       Internet
       Print
       Signs
       Specialty Advertising
Public Relations
       Chambers of Commerce
       Community Relations
       Networking
Online Resources
Bibliography and Reference
Idea Sheets
Worksheets